From Mass Media to Personalized News: The Rise of Chatbots
Now you can use Chatbots to get news and information in a personalized pattern. Famous media companies like CNN and Fox news have already launched their News Chatbot on platforms like Facebook Messenger, Line and Kik as well as on voice-activated devices like Amazon’s Alexa.
CNN News ChatBot on Facebook Messenger
Facebook has unveiled new capabilities for businesses and publishers on Messenger, enabling users to chat with CNN to get breaking news and personalized stories. People will now be able to chat with the companies and publishers like they would do with their friends. CNN is using chatterbots for Facebook Messenger to interact with users in a natural and human-like way. Subscribers to CNN on Messenger can receive a daily notification of the top stories within the app itself. The news chatbot will recommend personalized content based on user’s preferences and can interest from past activities. This News Chatbot gives more personalized experience to each user. This could definitely help polishers increase customer engagement as well as customer retention.
CNN’s news chatbot allows users to message required topics like “Politics” or “Healthcare” and the bot will respond with the related information and stories on the topic. Typically, CNN bot offers 3 options as we start chatting with it, i.e. “ASK CNN”, “STORIES FOR YOU” AND “TOP STORIES”.
The News chatbot will respond as per your selection. Over time the chatbot will get to know you and your preferences better to serve with more personalized stories.
Samantha Barry, head of Social Media at CNN said they have created CNN bot giving a much human touch. Using semi-automated mechanism within messaging apps helps publishers and Media companies to achieve greater scale and control with less manpower.
CNN has experimented their chatbot on the various platform for six months and people responded differently on each platform. They have seen most growth on Line, where CNN bot publishes international stories each week; also, they have seen high engagement on Kik where the chatbot made people experience the news in a “choose your own adventure” option; and they have also observed the most experimentation on Facebook Messenger and Alexa where people can ask and receive responses to open-ended questions about the news. CNN declares success metrics for each of these platforms, from reach to engagement to monetization, with the encircling goal to learn, scale up and cease the Chatbot.
Fox News Chatbot on Messenger
Other famous Media companies like Fox News have also launched Facebook Messenger bot. Unlike other bots, Fox News chatbot we cannot send messages to the bot. We can only choose to receive news, based on top stories or other topics like politics or business. It offers to get subscribed to the bot and can receive daily stories according to personal choice.
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